When it comes to organizational growth, the concept of "growth by any means" is hurting the hospital’s bottom line and pushing healthcare to a tipping point – adding expense to American healthcare without adding value.
Creating a successful primary data marketing campaign relies on asking the right questions, keeping the end user in mind, proper analysis and a long-term plan for its use.
Executives from Imagine360, Verily, BrightInsight, Lantern, and Rhapsody shared their approaches to reducing healthcare costs and facilitating digital transformation.
Many health system technology executives have found that a strong digital transformation strategy requires sustained cross-department collaboration. At a recent conference panel, tech executives from UPMC and LifeBridge Health discussed why partnerships with the marketing department and analytics team are essential.
By creating a marketplace that empowers consumers to choose the right health care coverage for their unique and individual needs, CMS will continue to put consumers first and strengthen Medicare Advantage, already the chosen program of America’s seniors.
In the old days, PR used to be about who you knew: the personal connections that your PR agency had in the media industry. Today, PR is a much more democratized field in which the best story, pitched to the right person, stands the greatest chance of making waves in your field. Using data to find journalists and publications to pitch to, you can make sure your health tech startup gets the coverage it deserves.
While a name can’t help a bad business model or product, it can significantly aid a good concept by giving it buzz and a jumpstart that ignites the conversation with prospects.
Closing cancer health equity gaps require medical breakthroughs made possible by new funding approaches.
It is better to avoid making claims about your healthcare product with a thoughtful marketing plan that includes tight controls and review processes.
Healthcare dignity for sale.
There has never been a more misleading term in business than social media. Healthcare executives have been trained to ask for the ROI of everything, but for some reason they put more focus on this when it comes to social than other traditional forms of media and advertising. Hospitals and health systems aren’t selling mugs […]
Rep. Billy Long (R-MO) introduced a new bill to make pharmaceutical marketing more present and transparent on social media outlets like Twitter.
The future looks bright for the integrated specialty pharmacy model – for health systems, providers, and most importantly, for patients.
Tech marketers coming into the healthcare marketing space: listen up.
The Abington Health System hospital where one of three suspects in the assault of a gay couple in Philadelphia has worked has fired her just one day after suspending her, according to press reports. Although Kathryn Knott’s lawyer Louis Busico has said she did not hit the victims, who each suffered facial fractures, her tweets […]
Official report of #phillyhatecrime perps’ arrest on the @PhillyPolice blog. #LGBT http://t.co/R81v0DKOmE pic.twitter.com/wrt4FtpxnK — Scott Wooledge (@Clarknt67) September 25, 2014 The practice of bringing your own device to work and using social media is one that hospitals have reluctantly accepted. But a stark reminder that medical professionals’ use of social media can have a downside […]
The video starts with an image that everyone understands – a game board. It focuses on the viewer’s stake in the game: what the government has to do to get copies of an individual’s email or web browsing history. The narrator uses movement around the board to illustrate a bureaucratic process. He uses humor. “Nice […]
EHR Companies hire me to help increase leads, Period. Isn’t that the goal of marketing? Leads can be increased in so many different ways. The fundamental aspect of this is to create awareness of your company, brand and product. The challenge of course is to do this with a limited budget, limited resources and existing […]